Background

Horego is an Indonesian food discovery app that helps users find dining places that match their personal preferences. Available on both the Google Play Store and Apple App Store, Horego provides a seamless experience for exploring over 500,000 restaurants and accessing millions of user reviews.

My Role

I was assigned to improve the review rate by designing the first concept of gamification to encourage users to write more high-quality reviews.

Problem Statement

User reviews are a crucial aspect of food discovery apps. They provide insights that help others make informed dining decisions. However, maintaining both the quantity and quality of reviews is a challenge. Increasing user engagement and encouraging meaningful reviews are essential for enhancing the overall user experience.

Challenge

Our design team was tasked with creating a gamification feature aimed at improving the review rate while ensuring that reviews remain valuable and insightful for other users.

Hypothesis

We believe that by offering rewards and benefits, we can motivate users to contribute more high-quality reviews, ultimately improving user engagement and trust within the Horego community.

Initial Concept: Discover → Review → Earn

To boost user engagement and encourage high-quality reviews, we designed a gamification system centered around three key elements: XP, Badges, and a Leaderboard.

• XP (Experience Points): Users earn XP by writing reviews, uploading photos, and receiving positive feedback. As users accumulate XP, they unlock exclusive perks, status upgrades, and special recognition within the Horego community.
• Badges: Users can earn achievement badges by reaching specific milestones, such as writing a set number of reviews, reviewing popular or newly opened restaurants, or receiving high engagement from the community. Badges act as status symbols and a way to showcase expertise.
• Leaderboard: A dynamic ranking system that highlights top contributors based on XP and engagement. This feature fosters friendly competition, motivates users to stay active, and rewards those who provide valuable insights.

By integrating XP, Badges, and Leaderboards, we create a more interactive and rewarding experience that motivates users to contribute meaningful, high-quality reviews consistently.

User Stories

1. Earning XP

• As a user, I want to earn XP by writing reviews, uploading photos, and receiving engagement, so that I can level up and unlock exclusive perks.